2010 Birell ad “Don’t try explaining anything to any woman…..they are all too stupid to understand…Drink Birrell non-alcoholic beer!” My arabic is not good enough to understand all the ads on tv here (Egypt) but this time I had someone with me who translated the ad I was watching…..I asked her 4 times (she’s Egyptian)if that was really what the ad said……

As a woman – a successful business woman at that – I am horrified, indignant..no, not indignant…..outraged is the word I am looking for that anyone or any company would have the nerve to say such a thing in public. Or maybe Birrell Company thinks that being outrageous is a good publicity stunt. Just goes to show they are the ones who don’t understand how utterly stupid their ad really is…..why? Because they are actually reflecting a prevailing sentiment here, which means very few people even notice it!

However, this ad is sexist and to have this on TV several times a day just strengthens the unconscious sentiment that already exists….SICK! Sexist, and leaves a bad taste, kind like vomit – just like Birrell Non-Alcoholic Beer! So in a sense the ad reflects the beer!!

Guess non of the guys at Birrell have mothers, sisters or wives….must be androids who dreamed up and approved the ad….I always knew there were aliens in Egypt but I thought they had all gone home (my apologies Aliens if this comparison hurts your feelings…..)

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Mara

Hi, I'm from Ireland and I built Mara House, a small, family run, unique boutique hotel in Luxor in 2003.....My promise is to deliver quality service, traditional food, comfort, enjoyable experiences, up-front pricing, no hidden extras.....PLUS I answer all your emails personally..... I provide professional, qualified tour guides who do NOT divert you to shops, restaurants etc. for commission.....We are best suited to people who like to be taken care of from airport entry to airport departure, people who want to avoid hassle, scams and tourist traps.....You deal directly with me and Mara House is NOT bookable via TripAdvisor nor any other online hotel website.Hope you find my travel info helpful -//.. Mara
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8 Comments

  1. Anonymous 22/04/2013 at 9:59 pm

    I am an Egyptian woman and the Birell ad is not just sexist it is degrading to every woman in the country and the world ! What it does is promote negative attitudes towards women of all ages, it promotes disrespect and ignorance !!! So to ALL the men that soooo love the ad and think it sooooo funny and hilarious why don’t u just picture ur sis or mother as the blond that the ad degraded, because that is how most men would look at her and u have no right to object, because as u said it’s hilarious lol

     

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